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12 strokes

営 — Operate, Manage, Run (Business)

N3
On: エイ
Kun: いとな(む)

Meaning

The kanji えい means to operate, to manage, and to run a business, establishment, or enterprise. Beyond commerce, it also holds the historical meaning of a camp or encampment — a place where organized activity is conducted under structured management. In contemporary Japanese, 営 appears most often in commercial and organizational contexts: running a shop, administering a company, or keeping any kind of ongoing operation afloat.

Etymologically, the traditional form is , composed of a roofed structure (冖, a cover or canopy) above an organized interior. Two fires (炏) in the older form evoke a bustling compound — fires burning, people working, everything purposefully managed. Japan's modern shinjitai simplification produced , keeping 冖 (cover) above a base suggesting sustained, organized activity. Visually, it depicts an establishment running purposefully under one roof.

This kanji has 12 strokes and is taught in 5th grade Japanese elementary school. Its JLPT level is N3, placing it among intermediate characters expected of learners working toward conversational and reading fluency. Shop signs, business news, and official documents all feature it regularly — learning 営 pays off quickly in real-world reading.

Readings

On'yomi (音読み) — Chinese-derived readings

The primary on'yomi is エイ (ei), derived from Middle Chinese pronunciation. Nearly every major compound involving 営 uses this reading — it dominates in formal, business, and written Japanese.

  • 営業えいぎょう (eigyō) — business operations, sales; the most common compound for this kanji
  • 経営けいえい (keiei) — management, administration of a company or organization
  • 運営うんえい (un'ei) — operation, day-to-day running of a service or event
  • 国営こくえい (kokuei) — state-run, government-operated
  • 営利えいり (eiri) — profit-making; used in 営利目的 (profit-seeking purpose)

Mastering the エイ reading opens up a wide vocabulary of business, management, and organizational terms that come up constantly in modern Japanese.

Kun'yomi (訓読み) — Native Japanese readings

The kun'yomi is いとな(む) (itonamu). This native verb means to carry on, to engage in, to conduct — often with a sense of diligent, sustained effort. It describes running something with dedication: a family business, a household, a livelihood. Its noun form いとなみ (itonami) refers to one's occupation or the daily activities that sustain life.

  • いとなむ (itonamu) — to operate, to carry on a business or livelihood; e.g., みせいとなむ (to run a shop)
  • いとなみ (itonami) — livelihood, daily occupation, the activities that sustain one's life

The verb いとなむ has a slightly literary or formal register. It appears frequently in written Japanese, essays, and formal speech, pairing naturally with words like 生活せいかつ (daily life) and 事業じぎょう (enterprise, business).

Common Words & Compounds

The kanji 営 shows up across a broad range of vocabulary. Below are over ten essential compound words organized by category:

Business Operations

  • 営業えいぎょう (eigyō) — business operations, sales; the foundational term for commercial activity
  • 営業時間えいぎょうじかん (eigyō jikan) — business hours, opening hours of a shop or office
  • 営業部えいぎょうぶ (eigyō-bu) — sales department within a company
  • 営業停止えいぎょうていし (eigyō teishi) — suspension of business operations, often as a penalty
  • 営利えいり (eiri) — profit-making purpose; used to classify organizations
  • 非営利ひえいり (hieiri) — non-profit; as in 非営利団体ひえいりだんたい (nonprofit organization)

Management & Administration

  • 経営けいえい (keiei) — management, administration; running an organization at a strategic level
  • 経営者けいえいしゃ (keieisha) — manager, business owner, executive
  • 運営うんえい (un'ei) — operation; the day-to-day running of a service, event, or body
  • 直営ちょくえい (chokuei) — directly managed; a company-operated (not franchised) store or facility
  • 自営じえい / 自営業じえいぎょう (jiei / jiei-gyō) — self-employment, being one's own boss

Ownership Classification

  • 国営こくえい (kokuei) — nationally operated, state-run
  • 公営こうえい (kōei) — publicly operated, run by a municipality or public body
  • 民営みんえい (min'ei) — privately operated; the opposite of state-run

Military & Specialized Uses

  • 陣営じんえい (jin'ei) — camp, faction, political bloc; derives from the military camp meaning
  • 兵営へいえい (heiei) — military barracks, garrison
  • 営林えいりん (eirin) — forestry management, timber operations

Example Sentences

Kono mise wa nijūyo-jikan eigyō shite imasu.

This store operates 24 hours a day.

Chichi wa chiisana resutoran wo itonande imasu.

My father runs a small restaurant.

Kanojo wa kaisha no keiei ni tazusawatte imasu.

She is involved in managing the company.

Sono kōen wa shi ga chokusetsu un'ei shite imasu.

The city directly operates that park.

Eigyō-bu no shigoto wa totemo isogashii desu.

The work in the sales department is very busy.

Atarashii shiten wo hiraite jigyō wo itonamu koto ni shimashita.

We decided to open a new branch and conduct our business there.

Sono kōjō wa kokuei kara min'ei ni kawarimashita.

That factory changed from state-run to privately operated.

Kare wa jū-nenkan kono kaisha wo keiei shite kimashita.

He has been managing this company for ten years.

Eiri mokuteki no dantai to hieiri dantai de wa zeikin no atsukai ga chigaimasu.

Tax treatment differs between profit-making organizations and non-profit organizations.

Jin'ei ga futatsu ni wakarete hageshiku giron shimashita.

The camp split into two factions and debated fiercely.

Memory Tip

Picture a covered compound (冖) — a traditional Japanese shopfront with a sloping roof — and beneath it, an owner who いとなむ (itonamu), quietly keeping the business going day after day. More than a building, 営 captures a living, active enterprise: something that demands steady effort to sustain. Sino-Vietnamese speakers have a built-in shortcut: this kanji reads DOANH, the same root as kinh doanh (business). That makes 経営けいえい (keiei) almost a direct echo of kinh doanh. Whether you picture fires burning under a roof or a shopkeeper pulling open the shutters each morning, let 営 stand for purposeful, ongoing operation under one roof.

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